CalPERS Facebook 'Likes' Reach 10,000
June 9, 2014
External Affairs Branch
Robert Udall Glazier, Deputy Executive Officer
Brad Pacheco, Chief, Office of Public Affairs
Contact: Fred Sater, Information Officer
SACRAMENTO, CA – The California Public Employees’ Retirement System (CalPERS) has hit a new social media milestone – 10,000 Facebook "likes."
"Having 10,000 people 'like' us on Facebook shows the strength of our outreach,” said Anne Stausboll, CalPERS' Chief Executive Officer. "We did it by listening to our members and employers about the effectiveness of our efforts, and ensuring that our Facebook messages provide value to our online community."
Users of the CalPERS Facebook page can find pension news updates; health and retirement tips and resources; and the latest information on programs, benefits, and events. There are also recurring features such as the Wednesday customer service series, and Friday’s health and wellness series, where CalPERS posts tips for better health and links to healthy living websites.
Social media is an important part of CalPERS communications efforts. Along with Facebook, up-to-date information on member and employer services is highlighted on outlets such as Twitter, Instagram, LinkedIn and Google Plus.
"We know that taking advantage of all methods of communication, including social media, is vital to ensuring our members and employers receive all the information they need to make informed decisions," said Robert Udall Glazier, Deputy Executive Officer, External Affairs Branch.
The CalPERS Facebook page launched in the summer of 2009, and its followers are as diverse as the Pension Fund’s membership. They’re from places around the globe, including India, Germany, Canada, Spain, and the Philippines.
Facebook insight data indicates the greatest percentage of CalPERS followers are women 45 to 64 years of age and men 35 to 54.
CalPERS is the largest public pension fund in the U.S., with more than $290 billion in assets. We administer health and retirement benefits on behalf of 3,064 public school, local agency, and state employers. Our members number more than 1.6 million in our retirement system and more than 1.3 million in our health plans. For more information about CalPERS, visit www.calpers.ca.gov.