Board Election Employer Toolkit
Introduction & Instructions for Use
Thank you for your willingness to help promote the CalPERS 2018 Public Agency Board Election. We're making a major push this year to increase voter turnout and we need your help. Turnout has been low in recent elections, with members born in 1982 and later having the lowest voting rate. Our goal is to engage with our millennial members and encourage them to vote.
The materials in this Board Election Employer Toolkit are designed to be turnkey. The graphics are locked; however, the newsletter article and sample emails are not, so you can edit to suit your needs. We do ask that you honor the dates we have assigned for use of the emails because they coincide with election milestones laid out in a recent Circular Letter. Instead of sample social media posts, we have provided a link to our social media feed so you can share with your followers.
The theme — I voted. Did you? — is designed to be a conversation starter. The images and ideas depicted reflect research and our voting statistics show that baby boomers and Generation Xers vote in much higher numbers than millennials, and therefore, have the credibility of carrying the voting message, and are able to convey their values on voting to younger members.
If you have any questions or need assistance, we are available by phone at 916-795-2886 or by email.
The toolkit is a resource for employers to assist with promoting the upcoming board election. You will find visual elements coupled with text-based items. Download the entire Board Election Employer Toolkit (ZIP, 6 MB) or view the individual elements below.
The Board Runoff Election Posters (PDF, 5.77 MB) represent the key themes of our efforts to target younger, millennial voters, and the example their baby boomer and Generation X peers can have on their views and values on voting. The posters also reflect how quick and easy the new voting methods are to use.
Get Ready to Vote: Your ballot for the 2018 CalPERS Board Election will be in your mailbox soon!
In early September your 2018 CalPERS Board of Administration Public Agency Board Member Election ballot package will arrive in your mailbox in a bright blue envelope.
You can think of it as your personal invitation, as an active CalPERS public agency member, to exercise your civic duty and help select the CalPERS Board Member who will make important decisions about your benefits.
Inside the bright blue envelope you will find three items:
- Your Candidate Statement Booklet
- Your ballot with your unique personal identification number (PIN)
- A return envelope
The Candidate Statement Booklet will provide you with information on how to vote and what the candidates want you to know about them. The how-to vote information is especially important if you haven’t tried one of the two new voting methods we launched last year. You can vote:
- By phone
- By mail
You will be able to vote online or by phone, from your computer, tablet, smartphone, or landline. These options can mean voting in seconds from anywhere. The paper ballot is still important because it contains your unique PIN that you will need if you are voting online or by phone. If you want to vote by mail, use the paper ballot in your blue envelope, place your completed ballot in the postage-paid return envelope, and drop it in the U.S. mail. All paper ballots must be returned by October 1 to be counted.
The Candidate Forum is set for Wednesday, September 5, from 6:00 p.m. to 7:00 p.m., in the CalPERS Auditorium, 400 P Street, Sacramento. You can attend in person, or view the live feed from your computer. It will also be posted on the CalPERS website for later viewing. The forum is another way you can learn about the candidates before marking your ballot.
Another way you can learn about the candidates is to visit the Board Elections page on the CalPERS website, where you will find both written and video versions of the candidates’ statement that mirror those in your Candidate Statement Booklet. These will be available for viewing beginning August 31.
So exercise your civic duty and vote in the fall CalPERS Public Agency Member Board Election. Help choose the leadership that will make important decisions about your benefits and your future.
These emails convey information and reminders for the CalPERS Board Election. You can use these emails as-is or modify for your own situation. The dates listed coincide with milestone events of the election.
The public service announcement is designed to encourage your employees to vote. It is suitable for use on employee-only websites, in emails, during meetings, and any place in your organization where employees gather.
Use these banner ads to help promote the election on your website. Each has a distinct message that can be used at a variety of times.