Board Election Employer Toolkit
The toolkit is a resource for employers to assist with promoting the upcoming Board Election. You will find visual elements coupled with text-based items within the kit.
For all toolkit contents, download the Board Election Employer Toolkit (ZIP, 6.2 MB). Included in the kit is an introduction and instructions on how it can be best utilized. The contents are contained in a ZIP file, which can be extracted using WinZip.
Thank you for your willingness to help promote the CalPERS 2017 Member-at-Large Board Election. We are making a major push this year to increase voter turnout and we need your help. Turnout has been just 10 percent in recent elections, and members born in 1982 and later have less than a 2 percent voting rate. Our goal is to engage with our Millennial members and encourage them to vote.
Instructions for Use
The materials in this toolkit are designed to be turn-key. The graphics are locked; however, the newsletter article and sample emails are not, so you can edit to suit your needs. We do ask that you honor the dates we have assigned for use of the emails because they coincide with election milestones laid out in a recent Circular Letter. Instead of sample social media posts, we have provided a link to our social media feed so you can share with your followers.
The theme — I voted. Did you? — is designed to be a conversation starter. The images and ideas depicted reflect research and our voting statistics show Baby Boomers and Generation Xers vote in much higher numbers than Millennials, and therefore, have the credibility of carrying the voting message, and are able to convey their values on voting to younger members. This finding is why we developed the Voting Mentor Program, which we hope you will implement. It is very simple, reinforces the other toolkit items, and uses the voters in your organization to carry the civic duty message to your non-voters.
If you have any questions or need assistance, we are available by phone at 916-795-0119 or by email.
Get Ready to Vote: Your ballot for the 2017 CalPERS Board Election will be in your mailbox soon!
One day in early September, your ticket to another fall filled with election excitement will arrive. You guessed it! Your 2017 CalPERS Board of Administration Member-at-Large Election ballot package in a bright blue envelope will be in your mailbox.
You can think of it as your personal invitation to exercise your civic duty and help select the people who will make important decisions about your benefits.
Inside the bright blue envelope you will find three items:
- Your Candidate Statement Booklet
- Your ballot with your unique personal identification number (PIN)
- A return envelope
The Candidate Statement Booklet will provide you with information on how to vote and what the candidates want you to know about them. The how-to vote information is especially important this year because we will have two new voting methods, so three in all. You can now vote:
- By phone
- By mail
For the first time ever, you will be able to vote online or by telephone, from your computer, tablet, smartphone, or landline. The two new options can mean voting in seconds from anywhere. The paper ballot is still important because it contains your unique PIN that you will need for these new voting methods. If you want to vote by mail, use the paper ballot in your blue envelope, place your completed ballot in the postage-paid return envelope and drop it in the U.S. mail. All paper ballots must be returned by October 2 to be counted.
The Candidate Forum is set for Thursday, September 7, from 11:30 a.m. to 1:30 p.m., in the CalPERS Auditorium, 400 P Street, Sacramento. You can watch it in person, or view the live feed from your computer. It will also be posted on the CalPERS website, for later viewing. The forum is another way you can learn about the candidates before marking your ballot.
Another way you can learn about the candidates is to visit the Board Elections page on the CalPERS website, where you will find both written and video versions of the candidates' statement that mirror those in your Candidate Statement Booklet. These will be available for viewing on September 1.
So exercise your civic duty and vote in the fall CalPERS Member-at-Large Board Election. Help choose the leadership that will make important decisions about your benefits and your future.
The Board Election Posters (PDF, 5.06 MB) represent the key themes of our efforts to target younger, Millennial voters, and the example their Baby Boomer and Generation X peers can have on their views and values on voting. The posters also reflect how quick and easy the new voting methods are to use. They can also be sized for use as ads in your employee newsletter.
- I didn't get why my parents always voted. I get it now. (PDF, 8.5"x11")
- This is me as a working adult...voting for what matters to me. (PDF, 8.5"x11")
- My boss is a big believer in leading by example. (PDF, 8.5"x11")
- It took me all of me 30 seconds to vote! (PDF, 8.5"x11")
These emails convey information and reminders for the CalPERS Board Election. You can use these emails as-is or modify for your own situation. The dates listed coincide with milestone events of the election.
This 35-second public service announcement can be used on your employee website, during employee meetings, or any location where your team members gather.
Please Participate in the CalPERS Board Election Voting Mentor Program
This simple program is in response to the most recent voting statistics from CalPERS Member-at-Large Elections, which show while Baby Boomers and Generation X members vote at about 15 percent, Millennials vote at less than 2 percent. Overall, recent Board Election voting has declined to approximately 10 percent of membership.
While we want to increase voting overall, we especially want to increase voting among Millennials.
The election toolkit we developed for our member employers makes a special effort to encourage voting among this generation using a "lead-by-example approach" coming from mentors like you who espouse the virtues of voting as a civic duty.
Here's How You Can Help
Please appoint, or ask your division or department chiefs to appoint team members who are evenly distributed throughout the organization to serve as Voting Mentors. These should be employees who regularly vote and will likely be Baby Boomers or Gen Xers. There is no training involved; only your support for them to conduct this task and their good judgement.
As a Voting Mentor, we ask that you talk with your Millennial colleagues about your experience as a regular voter and why you vote. This could be anything from a casual one-on-one chat to an agenda item on your division staff meeting. As a Voting Mentor, please remind your colleagues that:
- The CalPERS Board makes important decisions that directly affect their benefits.
- Voting is quick, easy, and convenient; they can now vote online, by phone, or by mail.
- Encourage your colleagues to learn more about the candidates by attending or watching the Candidate Forum on September 7. More information on the forum can be found on the CalPERS Board Elections page.
We ask that you refrain from:
- Talking about specific candidates or make voting recommendations. If asked about specific candidates, please refer them to the Candidate Statement Booklet in the Ballot Packet that will be mailed to members' homes on September 1, or to the Board Elections page where the candidate statements can be found.
- Encouraging colleagues to vote at work or use employer-owned computers, phones, or other electronic devices to vote.
Being a Voting Mentor doesn't involve a lot of steps or training. It is using good judgment and leading by example to foster an important civic duty.
Use Banner Ads to help promote the election on your website. Each has a distinct message that can be used at a variety of times.
- Attend the CalPERS Candidate Forum (JPG, 680x180 pixels)
- Learn About the CalPERS Board Election (JPG, 680x180 pixels)
- The CalPERS Board makes important decisions that affect all of us (JPG, 680x180 pixels)
- Candidate Statements
- Board Election Employer Toolkit
- 2017 Board Election Regulations (PDF)
- Campaign Guidelines (PDF)
- Candidate Forum Video
- Fair Political Practices Commission Filing Schedule (PDF)
- Notice of Election (PDF)
- Political Reform Act Memo (PDF)
- Public Employees' Retirement Law